BLUEHAT MARKETING
Award-Winning Influencer Marketing Agency in Canada
Ranked #1 SEO Company in Canada for 15 Years
One of many tools in the BlueHat Marketing tool belt, influencer marketing can be a great way to connect with new customers. By leveraging the reach and power of their respective followings, influencers serve as a form of social proof for your product or service and can help you turn potential clients into happy customers.
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BLUEHAT MARKETING
The Perfect Influencer Marketing Partner
BlueHat Marketing doesn’t just build your business by using organic SEO and paid marketing strategies, we’re also experts at using social media in all of its forms.
Because influencer marketing is effectively a sub-category of social media marketing, we’re already experts and know exactly how best to deploy this fresh and authentic weapon in the battle against your competitors.
Once we’ve connected you with the niche influencers we think would work best for your business, we can handle anything from campaign reporting to managing incoming messages. Need more information? Simply get in touch and ask us some questions!
WHY BLUEHAT
BlueHat’s Multi-Channel Approach to Influencer Marketing
Social platforms don’t all work the same way or have the same audiences. In the same way, not all of them will line up perfectly with your industry or business niche.
We always make sure to customize our approach and choice of social media platform to match up with your ideal audience segments. We may use only one, or a combination of a few, depending on your campaign goals, budget and niche.
- YouTube
- TikTok
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BLUEHAT
How BlueHat Integrates Influencer Marketing Into Your Campaigns
Industry Research
We usually start off in the same way that we would if we were building you an SEO roadmap: by doing our homework. After studying your competitors and performing in-depth research on your industry, we then come up with a social media channel and influencer marketing strategy, narrowing down the list of niche content creators and social platforms until it is a perfect match for your industry.
Connecting & Negotiating Partnerships with Influencers
Next, we connect with and pitch your business to the influencers that we think will provide the most value. Whether they are industry heavy-hitters on LinkedIn that can connect you with new audiences or TikTok stars who love chasing the next viral hit, we make sure to negotiate prices that fit within your budget and deliver outstanding ROI.
Production & Content Creation
While we leave the content creation largely in the hands of the influencers themselves (that’s what they’re paid for after all!), nothing is posted without a thorough review and vetting process. As it is with all of our campaigns, our clients are always in control, with veto-power over any influencer products and all decisions. We’ll make sure you’re happy with the influencer’s choice of direction before making any moves.
Campaign Management & KPI Tracking
Similar to a social media, SEO or paid ads campaign, an influencer campaign must be managed and the data tracked, otherwise it is impossible to measure our collective success. Whether you’ve decided to implement a micro influencer strategy or work with larger budgets, our campaign management team can monitor and track our progress on the goals we set, everything from hashtags to incoming messages to ROI and beyond.
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Our team of enthusiastic high achievers push the limit, raising the bar for our clients. Using cutting-edge techniques, we’re always on top of the latest online marketing trends. Our specialists use a holistic approach when designing a social media marketing strategy. We help businesses with a lower average advertising cost than our competitors. Our focus is to build and grow the online presence, brand and community of our clients. Certified Google professionals that help you exceed Google’s performance expectations. Get solid growth, increased revenue, and an expanding customer base when you partner with us. More dedication and spending across managed accounts. Ranked #1 SEO Company.
FAQ
Frequently Asked Questions
What is influencer marketing?
Influencer marketing is a kind of celebrity endorsement, and is effectively a form of social media marketing. Using their built-in audiences, influencers connect you with new customers, creating an opportunity to grow your business, whether on a micro or macro level. Influencers can be anyone from a fashion blogger to a financial advisor. As long as they are respected and influential within their community, they can offer your brand value.
What are the benefits of influencer marketing?
Collaborations between brands and influencers taps into a great deal of power, as these mini-celebrities can shape the purchasing decisions of many in their audiences using their authentic and authoritative position within their respective niches. In short, influencers can boost your bottom line and deliver the sales or leads you need to get ahead.
How quickly does influencer marketing work?
According to recent studies, businesses are making a huge ROI from their investments with influencers, bringing in an average of over $5 for every dollar spent. The speed at which an influencer marketing campaign will take hold, however, will depend largely on the specific circumstances of your influencer campaign. The niche, the budget, the social media platform and a host of other variables will affect the speed and level of success.
How does an influencer marketing campaign work?
First, we start with strategy, which is built upon solid research. Once we’ve identified goals, KPIs, budgets, social channels and timelines, we have to connect with the right influencers, negotiate prices and lock down partnership details. Once that’s done, the creativity begins, and after the campaign has started, we will measure and analyze the relevant statistics, engagement numbers and even sales figures, before making adjustments as necessary. To learn more, reach out to us and we can discuss the process in even greater detail!
